The Sunshine Coast Business Confidence Quarterly Survey will be launched online on Tuesday January 4 at www.boardroombusiness.com.au with a primary focus on business confidence in our region.
The January survey is the fourth in a series of quarterly surveys undertaken by Boardroom Business and supported by the Sunshine Coast Regional Council and Sunshine Coast Chambers of Commerce.
Boardroom Business spokesperson Anne Lawrence who is conducting the survey thinks this survey is one of the important milestones in the series.
Ms Lawrence said that the previous three surveys have shown that Sunshine Coast businesses have been more confident than businesses from other regions across the state, even the rest of the country.
Michael Campbell, a senior consultant with the AEC Group commented on the results from the last survey saying that Coast businesses could be inclined to say “I told you so” as the economy turned significantly more positive.
So does that mean that Sunshine Coast businesses are the lead indicator for what the future holds? Anne Lawrence would like to find out.
“Given the last three surveys have been statistically more confident, we would like to find out if this is real or not. Because if it is a true and accurate indication of business confidence in our region it could be an important barometer for the wider economy” said Ms Lawrence
The survey is short and easy to complete targeting business owners across the entire Sunshine Coast region to gain a representative view of business confidence across all business sectors. Each quarterly survey also includes additional questions focusing on a specific region or industry sector.
This quarter, two additional questions have been added to help better understand business’ response to environmental sustainability.
“We all know that climate change and environmental sustainability is a challenge for everyone. We would like to find out what businesses feel are their priorities in this challenge, and also find out what they have actually done to become more environmentally sustainable” said Ms Lawrence.
Ms Lawrence added that the survey would close Wednesday January 20 with the results made available in the following weeks.
The results will be analysed by independent economic analyst AEC Group Ltd and will be freely available on the Boardroom Business website, so businesses can utilise the information in their own planning activities.
“All businesses will be keen to know if this confidence trend is continuing as we come out of our peak summer holiday season,” Ms Lawrence said.
“Once again we are encouraging business to go and tell it like it really is to ensure we gain an accurate picture.”
Ms Lawrence said the ‘vox pop’ style survey was deliberately short and simple to encourage even the busiest business owner or manager to respond.
Businesses wishing to participate in the survey can subscribe and log on to www.boardroombusiness.com.au.
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