The eighth Sunshine Coast Business Confidence Survey supported by Sunshine Coast Institute of TAFE opens today and will focus on understanding the latest threats and opportunities facing the local business community.
Sunshine Coast Institute of TAFE Director Ross Hepworth said the business confidence survey is the most widely supported collaborative business tool on the Coast today with over 25 business groups and government agencies involved.
“And with this type of reach, all business types and sizes can both participate and share in the results of a collective view about local business conditions,” Mr Hepworth said.
“Understanding the impact of the recent disastrous weather events alongside the threat of online trading, the strong Australian dollar and potential new taxes can help us all develop strategies to address these threats and opportunities.
He said that the survey results may validate some of the anecdotal evidence about the negative impacts upon businesses locally, and get a better understanding of how these threats are being addressed.
“It will be interesting to know the opinions of all local business owners and operators on whether they see the strong Australian dollar as more of a threat than the extreme weather events or even where they may see opportunities where traditionally others may see threats”, continued Mr Hepworth.
Telstra Queensland Business Woman of the Year 2009 and CEO of United Synergies, Ms Sue Scheinpflug agrees with the collective approach to addressing region wide issues and opportunities.
“One of the advantages of this survey is that it is a good opportunity to match the voice of business against data from the usual sources such as Australian Bureau of Statistics (ABS)”, Ms Scheinpflug said.
“The hard data from the ABS doesn’t often carry an opinion, so there are not many places other than the Sunshine Coast Business Confidence Survey to get a sense of the experiences and what is actually happening in business on the Coast.
“This survey gives a direct voice for business on the Coast, it brings the data to life, helping us in the important task of addressing the region’s issues in a unified manner.”
Ms Scheinpflug encourages people to take the time and log on to the online anonymous survey to have their say.
“Everybody is busy until a decision gets made that impacts upon them, so whilst surveys don’t often seem to have a direct link to your everyday work, they do provide the decision making process with meaningful information.”
The online anonymous survey opens on Monday 14th of March 2011 and will be available for participation up until Friday 8th of April.
It includes eleven questions targeting business owners and managers across the entire Sunshine Coast region.
Businesses wishing to participate in the survey can go to www.boardroombusiness.com.au.
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