JUNE QUARTER SURVEY LAUNCH

Steve Lawrence - Thursday, June 25, 2009

Thank you to all who participated in our first Sunshine Coast wide quarterly survey in April. It seems like only yesterday that we launched our survey and were overwhelmed with your support.

This June survey is very similar - so that we can benchmark results over time – however we have one new initiative. And that is, each quarter we will focus on a particular sector or region and work in partnership with them to create a survey question to meet their needs.

The first sector is the tourism industry. The various tourism bodies got together and created a question that will help understand confidence levels for the upcoming Christmas period.

So head on directly to our survey to have your say here

For further information about our survey series, see the blogs below and also take a look at our latest email alert outlining the survey process.

If you have any ideas on which sector, industry, region or issue we should focus on for our September quarter survey, we would love to hear from you, so add your comments below.

Also, a big thank you to the following, as we could not have implemented this project if it wasn’t for the kind support of the Sunshine Coast Regional Council; Sunshine Coast Tourism, Discover Maroochy, Tourism Noosa, Caloundra Tourism, AEC Group Ltd, The Caloundra, Cooroy, Coolum, Eumundi, Kawana Waters, Maroochydore, Mooloolaba, Nambour, Noosa, Peregian Beach and Yandina Chambers of Commerce and Business associations; Sunshine Coast Enterprises; Sunshine Coast Daily; Noosa Journal; Noosa News; Queensland Dept of Employment, Economic Development and Innovation; ACC (Regional Development Australia); Sunshine Coast Business Women’s Network; Eumundi Markets; Sunshine Coast Innovation Centre; Urban Development Institute of Australia; PunkLogic; Callister Lawrence Media and Communications and many others.

Anne Lawrence

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Comments

commented on 25-Jun-2009 02:30 PM

It would be useful for those of us who have two or more different areas of business to be able to complete different surveys. The surveys are well laid out and easy to follow. Congratulations.

Taty Hindes commented on 25-Jun-2009 05:11 PM

Very easy to fill out and follow. Maybe adding a question about Creative Industries for next Survey?
I would also like to see "Forward to friend" within the newsletter, so I can invite business associates and friends to join the survey.

commented on 28-Jun-2009 10:34 PM

The visitors we have are usually (not always) from down south. I find in talking with clients that they belive that if it floods up north, it is flooded all over Qld. The same with a cyclone etc.
How do we advise the tourist that we are not always flooded etc.
I do post on my website for instance that cyclone Larry was as far from Noosa as Melbourne is from Noosa. Could we all do that or can someone suggest anything that may give the tourist comfort about coming here and not needing a raft. Open to options and feedback please.

commented on 02-Jul-2009 11:20 AM

I agree with one of the comments, weather forecasts and the media have a lot to answer for. The recent supposed tidal wave that was going to take Cotton Tree away, hence the evacuation of the caravan park, was one of the smaller downfalls we have had, yet it took business away from us all for weeks and we are still trying to recover. In actual fact the rain we had March was worse.

Anonymous commented on 02-Jul-2009 05:53 PM

The comments of the respondent above about southern visitor impressions re weather and other adverse events are "bang on". This is a problem we are constantly coming up against as the impressions of so many southerers are coloured by 'dramatic reporting' of often localised weather problems, by the media. Many people cancel or postpone/alter their holiday plans based on inaccurate perception of what may or may not be happening accross the Sunshine Coast. Are 'Press Releases' to southern media from our major tourism bodies, to help clarify reality, an option after significant weather events? These 'incorrect perceptions' may well be costing our local economy hundreds of thousands of lost tourism dollars.

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